Partnership
Fariya Raza × Betterlab
A two-person partnership. Nicolas Maiwald (Betterlab, Germany) runs the paid Meta and Google campaigns that bring customers in. I build the systems that answer, qualify, follow up and report on everything those campaigns produce. One plan, two specialists, nothing dropped in the middle.
€4M+ ad spend managed+190% ROAS on one account6 AI systems in production
Nicolas Maiwald
Paid acquisition · Meta & Google
Has scaled brands from zero to seven figures with monthly budgets from €10,000 to over €100,000. Runs every campaign personally, from strategy to creative to tracking.
betterlab.de ↗Fariya Raza
AI systems · automation
Builds the AI systems that take repetitive work off your team: answering, qualifying, drafting, filing and reporting. Every system checks its own output before a customer sees it.
See the systems